Welcome Bonus 100% up to £150 + 30 Free Spins
Payout Speed Typically 1-3 days (e-wallets faster; cards/bank 2-5 days)
x
William Hill casino & Sportsbook Review — William Hill casino/slots reviews
Author: Liam Carter
Published: October 29, 2023 | Updated: October 20, 2025
William Hill is one of the UK’s most recognisable betting names. This William Hill casino review covers the full product mix — sportsbook, casino, live dealers, poker and bingo — and looks at games, promotions, banking and the VIP scheme.
Read our William Hill casino/slots reviews to see how the brand’s long retail heritage translates online, how odds and in-play markets perform, and what to expect from welcome bonuses, live dealer tables and withdrawal times.
| Website: | williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional / state licences (e.g., US state licences) |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
Founded in London in 1934, William Hill is one of the world’s best-known bookmakers. The company moved into online gambling in the early 2000s and now operates sportsbook, casino, poker, bingo and Vegas games across regulated markets.
The online casino and Vegas platforms present hundreds of slots and table games from leading studios, plus a full live casino suite. The sportsbook is particularly strong in the UK and Europe with deep market coverage and in-play betting.
William Hill operates under licences issued by the UK Gambling Commission and the Gibraltar Regulatory Authority, and it holds additional regional licences where required. Corporate ownership has evolved in recent years but the brand remains firmly regulated.
My Experience at William Hill
The website and apps feel familiar to long-time bettors: dense with options, quick to load, and with a trustworthy checkout flow. The sportsbook navigation and bet slip are tailored for building markets and placing live bets.
I tested the casino lobby and live dealer rooms. Filters and curated categories make popular slots and Evolution/Playtech tables easy to find. Promotional banners can be prominent, occasionally obscuring smaller UX details.
Odds and live betting markets are competitive — William Hill delivers strong in-play coverage and reliable pricing across football, horse racing and major events. Casino games load smoothly and stream quality for live dealers is excellent.
Customer support via live chat and phone is available in many regions and withdrawals are processed quickly once KYC checks are complete. Overall the experience felt professional and dependable.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill runs a variety of welcome offers and ongoing promotions for both casino and sportsbook customers. Offers vary by country and are frequently updated — always check the promotions page for your jurisdiction.
Typical promotions include matched deposit offers, free spins for slots, accumulator boosts and regular reload deals for existing customers.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Commonly available to new casino customers in the UK and selected markets. Minimum deposit and wagering requirements apply; free spins and bonus funds are subject to game eligibility and play-through terms.
Sportsbook Welcome Offer
Sportsbook welcome promotions differ by region (examples include Bet & Get free bets or deposit-match offers). Conditions vary: minimum qualifying stake, odds restrictions and expiry windows commonly apply.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced prices/odds boosts and accumulator offers—check the promotions hub for current deals.
Weekend & Event Specials
Major sporting events are typically accompanied by special offers such as enhanced acca boosts, money-back specials, free bets or extra spins tied to event outcomes.
Slot Tournaments & Leaderboards
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Bonuses and Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
- William Hill Rewards loyalty benefits
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but often smaller than some crypto-first or casino-specialist sites that advertise large deposit matches or huge bonus packages.
The strength of William Hill’s proposition is balanced product quality and brand trust rather than headline bonus amounts.
If maximum bonus value is your priority there are bigger offers elsewhere; if you value regulatory protection, retail backing and product variety William Hill remains competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that match your preferred product (casino vs sportsbook). Pay attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme in many markets (William Hill Rewards) where regular players earn points through play and can redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) also supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options vary significantly by market.
Deposits
Common deposit methods include Visa/Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Apple Pay and Google Pay. Minimum deposit limits depend on method and region; instant processing is typical for cards and e-wallets.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa | £10 | £10,000 | Deposit with Visa |
| Mastercard | £10 | £10,000 | Deposit with Mastercard |
| PayPal (where available) | £10 | £5,000 | Deposit with PayPal |
| Neteller / Skrill | £10 | £5,000 | Deposit with e-wallet |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Apple Pay / Google Pay | £10 | £5,000 | Deposit with Apple/Google Pay |
| Bank Transfer | £20 | £50,000 | Deposit via Bank Transfer |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallet withdrawals can be same-day or 24–48 hours, card withdrawals typically 2–5 business days, and bank transfers 3–7 days depending on bank and country.
Transaction limits and ID checks may apply. William Hill generally communicates expected timeframes clearly once a withdrawal request is submitted.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| E-wallets (PayPal/Neteller/Skrill) | £10 | £50,000 | Instant to 48 hours |
| Visa/Mastercard | £10 | £50,000 | 2-5 business days |
| Bank Transfer | £20 | £250,000 | 3-7 business days |
| Paysafecard (refund methods vary) | £5 | £1,000 | Varies by region |
William Hill Casino
The William Hill casino offers hundreds of slot titles, table games and a robust live casino area. The library includes both classic and modern video slots from major studios and seasonal and progressive jackpots where permitted.
While the catalogue isn’t as enormous as some specialist casinos, the emphasis on top-tier providers and curated live titles (Evolution, Playtech) makes for a quality, well-polished experience.
Slots
Popular slots are provided by NetEnt, Microgaming and Playtech and include a mix of classic hits and new releases. The site features progressive jackpot titles in markets where permitted.
The lobby includes filters and curated categories that help you find new titles, jackpots and featured games quickly.
Low-medium volatility, broad popularity and simple mechanics make this a staple in the lobby.
High volatility with a popular free spins mechanic — a frequent pick among players.
A famous progressive jackpot series — availability varies by region but it’s a headline slot when present.
Popular for its Avalanche mechanic and solid RTP credentials.
Table Games
Standard table games such as blackjack, roulette, baccarat and specialty tables are available in RNG and live formats.
Bet limits usually cover casual players through to higher-stakes action and most games include detailed rules and side-bet options.
Poker
William Hill has offered online poker and tournament play in various markets, often integrated with external poker networks. Availability and formats vary by region but include cash games and MTTs where offered.
Where poker is live, players can find regular tournaments and networked cash-game liquidity, with formats suitable for recreational and serious players.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat and game-show style titles.
Professional dealers, multiple camera angles and consistent stream quality make the live suite a major selling point.
Casual Games
Casual options include scratchcards, instant win games, keno and other novelty games tailored to quick-play sessions and promotions.
William Hill Sportsbook
The sportsbook is a core strength — deep market coverage across football, horse racing, tennis and many regional sports with competitive odds and in-play markets.
Features include live betting, cash-out (where available), enhanced price boosts, bet builders and a comprehensive racing hub with form and market information.
William Hill supports popular markets and odds types and is a trusted option for football, horse racing and major event betting.
Sports
Coverage spans domestic and international leagues, horse racing, tennis, basketball, cricket and many niche sports. Markets often include accumulators, handicaps and a wide selection of specials.
Betting features include live betting, cash-out (region dependent), bet builders and competitive odds for major fixtures.
The sportsbook benefits from retail integration and trusted pricing across markets.
eSports
William Hill lists major esports events such as CS:GO, League of Legends, Dota 2 and Overwatch with match markets and specialised tournament lines during major competitions.
Esports markets include match-winner, map handicaps and props during large events, offering an expanding selection of odds for esports fans.
Betting on CS:GO and LoL is commonly available around big tournaments with a variety of market types.
Virtual Sports
Virtual sports products (virtual football, horse racing, greyhounds, motorsports) are offered for quick action and round-the-clock betting opportunities.
Virtual events mirror traditional market types and produce fast results for short-session players.
Mobile Experience
William Hill offers native apps for iOS and Android and a responsive mobile site. The apps replicate sportsbook and casino functionality with quick navigation and account management.
Mobile deposits, withdrawals, live betting and streaming (in supported regions) are well implemented, making gameplay seamless on smaller screens.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices. It enforces KYC and AML checks, supports deposit limits, time-outs, self-exclusion and links to gambling support services for responsible play.
- Help Centre (support@williamhill.com)
- Customer Support (security@williamhill.com)
- Responsible Gambling (policy@williamhill.com)
These controls, combined with regulatory oversight from bodies such as the UKGC, help ensure player protection and transparency.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps vary slightly by region.
How to Deposit
Follow these steps to make your first deposit.
- Log in
- Go to Deposit
- Choose a payment method
- Enter amount within limits
Confirm
How to Withdraw
Complete account verification before requesting a withdrawal. Exact steps depend on your region. security@williamhill.com
- Complete account verification (ID/address)
- Open Account/Withdraw section
- Select withdrawal method and amount
- Submit request and allow for processing times
Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, solid live casino and robust betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling of all kinds can be addictive if left unchecked. Please gamble responsibly and visit local gambling support services if you need help. Check regional terms and conditions before playing.
It’s not luck, it’s strategy. Join the club.
Insights, breakdowns, and strategies. Built for the curious gambler.
